________________________________________________________________________________________________________ 3Z Brands
“ We evolved the business slowly , learning every aspect of mattress making and accumulating materials until we were confident enough to produce our own brand . It was my wife ’ s idea to sell mattresses online . We had heard about a newly developed technology overseas , involving roll-packing a mattress and decided to embark on a mission to introduce the concept to the US . After a trip to Italy , we invested $ 135,000 to import the first roll pack machine into the US and hoped that the bed-in-a-box movement would soon take off . We sold our first bed-in-a-box in 2008 and the venture was so wildly successful that we launched our own brand , Brooklyn Bedding , shortly after .
“ In 2021 , Brooklyn Bedding was merged with Helix Sleep , one of the most well-known D2C mattress brands in the US ,” he continues . “ Since the merger , we have acquired three more DTC brands : Bear , Nolah , and Lessa . As a result , we now employ over 500 people across our manufacturing facility and corporate offices , and we carry over 200 mattress models that range in size , style , material , and comfort , as well as bedding accessories like sheets , pillows , bases , protectors , and blankets .” manufacturing-today . com 53