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Belkin
We have built strong relationships with our partners and consumer business channels , and we ’ re trusted by the end user . For example , audio is a tough market , and we quickly established ourselves as a key player . This was built on people recognizing and learning to rely on the brand , and our partners allowing us to work with them and putting their faith in us to bring products to market . You see other brands come and go ; very often they are trying to cut corners , but we ’ ve never done anything like that . Belkin always does the right thing , and the business has been built to last .”
Also built to last are Belkin electronics , which undergo rigorous design , testing , and optimization processes before being released . As Marc describes : “ Belkin makes new products to solve problems and help consumers improve their day-to-day . We listen to the needs and wants of the consumer to create thoughtful , well-designed , simple-touse products that fit into their lives . Every
Belkin always does the right thing , and the business has been built to last
detail is considered , from overall aesthetic to materials , design , safety , and quality .”
Belkin has invested millions of dollars in new facilities , and continues to make investments in research and development , as well as human capital . Its in-house capabilities are unique and set it apart from other manufacturers . The state-of-the-art lab spaces and design facilities at the global headquarters in California are where the design and engineering teams conceptualize , prototype , and test in real-time .
Extensive testing is part of the design and validation processes and is conducted by Belkin ’ s dedicated product , engineering and design assurance teams based in Los Angeles , China , and Taiwan . “ A big part of Belkin culture
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