Manufacturing Today Issue - 225 June 2024 | Page 115

_____________________________________________________________________________________________ Lawton Standard
and customer approach . Ever since forming Lawton Standard and merging the two companies , we have experienced tremendous growth , marked by a series of acquisitions and internal improvements aimed at enhancing our operations and broadening our product offerings ,” Alex remarked .
Strategic partnerships
With both companies ’ capabilities gathered under the Lawton name , the company now offers a wide range of complex services . “ If a client is interested in our offerings , they can utilize our Foundry Capability Tool , which provides a comprehensive overview of various attributes such as size , material type , and complexity . Additionally , it highlights our different locations as well as their capacity and capabilities , hence depicting on a single screen where Lawton can best serve a specific customer or market . We have dedicated several years to building and refining our capability tool with the ultimate goal of encouraging repeat business . By providing exceptional customer service , technical expertise , high-quality parts , and reliability , we cultivate long-term relationships with our customers and target market segments . Indeed , having already catered to the specific needs of these customers , we have implemented the appropriate infrastructure to effectively fulfill an even wider range of their requirements in the future ,” continues Alex .
“ Lawton achieves this through its various in-house manufacturing operations and services group , including distribution-based businesses with brokerage and representation offerings . These services match an external company ’ s capacity and capabilities with our customers ’ requirements . Since we
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