Manufacturing Today Issue - 225 June 2024 | Page 152

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For the players

Breaking barriers in athletic innovation with Warrior Sports

In the heart of Shelby Township , Michigan , Warrior Sports has redefined the landscape of the sporting goods industry . Renowned for its cuttingedge lacrosse and hockey equipment , Warrior has carved out a reputation for excellence , driven by an unyielding commitment to innovation and quality . Since its acquisition by New Balance Athletic Shoe , Inc . in February 2004 , Warrior Sports has expanded its vision , continually pushing the boundaries of athletic performance . “ Our brand purpose is to empower our lacrosse and hockey communities to overcome any obstacle , helping every athlete become unstoppable and an indispensable teammate ,” says Cindy Abbott , CEO at Warrior Sports .

What sets Warrior apart is its relentless pursuit of surpassing traditional benchmarks . “ At Warrior , we don ’ t just enhance performance ; we revolutionize the entire gameplay experience for athletes at every level ,” Cindy explains . “ Our products transform ordinary moments on the field or rink into extraordinary displays of skill , inspiring athletes to reach their full potential .”
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