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Brintons
Founded in 1783 , Brintons is a renowned British manufacturer of woven carpets and up until 2008 , stood as a pillar of the historic carpet manufacturing center of Kidderminster . Promising to deliver unparalleled quality and craftsmanship , Brintons prides itself on bringing spaces to life with striking patterns and bespoke creations , whether for a luxury hotel , casino , cruise ship , or a residential setting .
Until 2011 , the business was owned by the Brinton family since William Brinton set it up in the late 1700s . However , facing the hardship of the 2008 financial crash , the family decided to sell . As a result , a private equity firm took over operations with a view to restructuring the business to secure its long-term future .
Throughout the changes to ownership , there have also been impressive technological advancements in the carpet manufacturing space ; add to that a global pandemic and unprecedented inflation , and it ’ s clear that Brintons is an agile company with a heritage and combined expertise that ensures its success . In 2014 , Duccio Baldi was headhunted to take over as the new CEO of Brintons with the aim to modernize the business and propel it towards another generation of success .
We sit down with Duccio on the cusp of his tenth anniversary with Brintons to discuss the company ’ s history and how it has navigated vast changes over the last 200 years . “ There has certainly been a lot of change , as the business has grown from making pieces of carpet in the 18th century to fitted wall-towall carpets today ,” Duccio opens . “ In the 19th century , carpets were expensive and considered a luxury decorative item used not only on floors , but also to decorate walls . Arguably the biggest change in the
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