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Brintons artists to create designs directly on screen , which can then more easily be configured to our modern looms . Carpet designers still require an artistic background , and although some designers still sketch out an early design by hand , innovative technology streamlines the final process .”

With a tagline to ‘ make the world a more beautiful place ,’ it ’ s clear that Brintons prioritizes quality products that are unmatched by competitors . “ Our single largest market is hospitality , which encompasses hotels , casinos , cruise ships , and convention centers , all of which are at the top end of the scale in terms of luxury ,” Duccio explains . “ These customers typically choose an Axminster type carpet because they do not want to be constrained on design , as we can weave almost any pattern . Axminster carpet gives us a degree of flexibility to create curves or seamless designs for large spaces .

“ A traditional loom can weave up to 12 or 16 colors , but in the early 2000s , we introduced revolutionary technology that enabled us to change the head of a loom to weave up to 32 colors . We increased our color selection not only to provide greater color choice , but also because highdefinition carpet provides the option for graduation . This means customers can choose a particular color , and we then create a graduated design with several shades of the color , which is particularly popular among customers with large areas to cover . “ High coloration tends to be

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