___________________________________________________________________________________ Schumacher
Packaging
As part of its growth strategy , Naomi Harvey , Sales and Business Development Director , announces that Schumacher is set to enter the e-commerce market . “ To that end , we will participate in the London packaging week in September . This e-commerce driven show will be the perfect occasion to market our digital offerings and get brand recognition as it is a new sector for us ,” she opens .
On the topic , Michael adds : “ Since people aren ’ t often exposed to manufacturing processes , we have extended an open invitation to industry professionals and the public to observe how we make our products during the London packaging week . Beyond that , we actively engage with schools and colleges in our community to promote apprenticeships and explain the workings of manufacturing .”
Schumacher has achieved its forecasted sales in 2023 . Michael reveals the factors behind this success . “ Serving Amazon has
contributed to our overall volume and turnover . Moreover , we have hired key account managers and placed a stronger focus on business development . As a result , we have attracted larger customers , shifting from predominantly serving medium to small customers . In essence , we transitioned from a focus on low volume , high-value customers to higher volume clients , though accepting slightly lower value . Notably , we also experienced organic growth with existing customers . Our next target is to achieve a 25 percent growth in business compared to last year , which would propel the Birmingham site beyond the £ 20 million turnover milestone . Further afield , our five-year plan aims to further increase this turnover to reach £ 42-to- £ 45 million ,” he ends .
With enduring supplier connections and expertise in digitalization , Schumacher is poised to make strides across many more sectors . ■
www . schumacher-packaging . com
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