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Jake adds : “ We ’ ve purchased two sawmills to vertically integrate some of our raw materials , enabling a consistent flow of product to our solid hardwood plant in Beverly , West Virginia , and thereby , protecting supply to our customers . The sawmills currently account for around 20-to-25 percent of our overall lumber consumption , which is a great balance and means we ’ re not over indexed .”
Having grown significantly in just five years , we ’ re keen to explore how AHF seamlessly blends history with innovation and contemporary trends . “ We ’ re able to take the heritage and legacy of brands like Bruce and Armstrong Flooring and reposition them in the market by integrating them within our structure and cost model ,” says Jennifer . “ The customer base is reacting very well . With Armstrong Flooring specifically , there was previously a lot of doubt and uncertainty as to what would happen to the business , so people are thrilled to see the brand still thriving in the industry .”
Brian agrees : “ We recognize that while flooring is an aesthetic purchase , it ’ s also an emotional one . It is the canvas on which you paint your home or business , but we ’ re also using heritage as a platform for investment and innovation . As technologies change , some of our competitors have shifted towards a sourcing model , but we ’ ve invested in our domestic manufacturing capabilities instead . It ’ s our job to ensure that the brands appeal to the preferences
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