__________________________________________________________________________________________________ BELL Lighting
example . There is also now a gym , showroom , boardroom , customer experience area , canteen , and testing spaces which were not previously present .”
Sales Director , Phil Holt , goes on to clarify how the move to BELL House has helped to set BELL Lighting apart : “ At BELL Lighting , we stringently test our products and components , meaning we can offer industry leading warranties to our customers . Our National Distribution Centre houses a Secure Life Testing Area where we batch test all manufactured items to ensure continuity to life standards .”
A further element of evolution that has directly fed into the recent growth of the business is the modernization and digitization of many processes . Samuel is back on hand to elucidate the matter : “ Lighting is a traditional industry in many ways , but the companies which are successful can maintain tradition whilst integrating modern technological solutions .
“ This modernization extends to the way which we market ourselves . In 2023 we began the implementation of a new social media and digital strategy . Since this change , clicks through to our links and services have risen by almost 1500 percent .
“ Our internal practices have also received a considerable update , with a new HR system , improved reporting and tracking systems , additional staff employed in order to update our website and technical practices , and investment in our machinery and equipment .”
Maintaining success over a century requires constant evolution and adaptation . This is something BELL Lighting knows well . As it continues to grow into the next phase of the business it has strategically updated and upgraded processes , products and services to ensure that 100 years later it can remain on the cutting edge of design and manufacturing . ■
www . belllighting . co . uk
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