CEAT ________________________________________________________________________________________________________________
the amount of energy used whether that ’ s in the form of fuel in a vehicle with an internal combustion engine or in terms of the range available from a single charge in an EV . The use of sustainable materials in the tire itself is also important .”
Apart from implementing sustainable materials across its products , CEAT has produced an agricultural tire which comprises around 80 percent sustainable material . Implementing these improvements across the business has had such a significant impact that Arnab and his team are looking into how they can adjust their sustainability targets to make them even more ambitious . “ We are revising our long-term vision and evaluating when we can reach Net Zero ,” he adds .
Looking to the future and maintaining the philosophy of constant improvement , Arnab highlights the extensive investments the company is making towards this goal . “ There are more substantial investments into Industry 4.0 solutions , which will not only increase overall efficiency as more processes can be automated , but also lead to reductions in material handling and therefore reduce errors . Automated analytics will also greatly reduce human error in quality assurance . We are also working on closed loop automation systems where the machines can self-correct and communicate with other machines in the production line .
“ With such a sharp focus on improvement , Research and Development becomes a foundational pillar in which we are constantly investing . We hold nearly 200 patents and are always seeking to expand the knowledge and technologies we utilize .”
Growing over the course of a century into one of the largest manufacturers of tires in the world , CEAT is capitalizing on its position of strength . Expanding into new markets that promise significant growth opportunities and consolidating its already extensive reach across global markets , the business is set to maintain its momentum as it chases down its bold ambitions in the coming years . ■
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