_____________________________________________________________________________________ Hottinger Brüel & Kjær
plan to launch more new products than ever before , including 85 new sensors , alongside brand-new simulators and software upgrades for existing packages in the virtual testing environment .”
As our conversation closes , Ben reflects on HBK ’ s journey to date and shares his thoughts on the market ’ s future . “ We ’ ve always been focused on our customers , and we ’ ll maintain our customer-centric ethos as the world becomes more integrated and automated ,” he says . “ As consumer demands increase , our customers will need to produce more products with a higher degree of efficiency . Our key priorities are precision , machine connectivity , maintaining high quality standards , and helping customers to drive automated solutions .
“ We also see a future where precision sensors will also incorporate AI philosophies to make them even smarter or more precise , with research suggesting accuracy improvements of up to 120 percent when AI algorithms and machine learning are added . The other growth trends are the electrification of mobility , particularly in aerospace , and the development of products in a virtual world , which will alter the need for physical testing . “ At HBK , we are well placed to secure growth though that cycle ,” Ben concludes . “ We ’ ve got the right pedigree and ambition to be successful in harnessing those trends and paradigm changes as we move forward .” ■
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