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However , the coupler ’ s journey to success was far from straightforward . “ I was super excited about the unique product we ’ d created , and I couldn ’ t understand why it wasn ’ t an instant success ,” Keith recalls . “ We learned a marketing lesson the hard way ; we started by approaching OEMs , and although they were receptive , it simply added cost to the machine from their perspective . We realized that a better approach would be contacting the operators directly , so we offered sample trials to several large contractors in return for honest feedback .
“ The coupler quickly gained positive reviews and OEMs began to request the coupler from dealers , who then became familiar with our technology and its benefits . We then got another breakthrough when a major machine manufacturer launched a new range of machines that were incompatible with the older bucket design . By fitting the
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At Milling International Marketing Ltd , we offer both drilled and non-drilled cutting edges , fully customisable to meet specific requirements such as hardness , dimensions , and drilling patterns .
Additionally , we also provide a wide range of bucket attachments , such as standard and premium teeth , adaptors , pins , retainers and anything else to suit various applications
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www . lloyd-jones . com TEL 01519554700
0161 789 0797 sales @ milling . uk . com www . mimwearparts . co . uk
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