Manufacturing Today Issue - 228 Sept 2024 | Page 87

_______________________________________________________________________________________________________ Good
Feet free , and personalized fitting tailored to their lifestyles , whether for performance enhancement or pain relief . Vice President of Manufacturing and Supply Chain , Ro Blackwood , is thrilled to share further details about the company ’ s mission and history .
“ In 1992 , our founders established Good Feet with a vision to create personalized arch support inserts for shoes that help mitigate foot discomfort and lessen knee pain caused by foot misalignment . As our flagship product , the arch supports have been extremely successful with customers . Made of a proprietary blend of polymers , they are designed to fit into the footbed of a shoe to support the arches of the wearer ’ s foot , thereby improving their balance and relieving aches and pains , including those in the feet , hips , ankles , and knees , among other areas . Experiencing tremendous growth in this niche , we expanded our reach by opening additional stores , which eventually led us to adopt a franchise model . From 1992 to 2018 , we increased our store total to 117 . Following a change in ownership , with our new CEO ,
Richard Moore , and the support of our private equity backers , we grew to 270 stores from 2018 to 2023 . Moreover , we are set to open up to 30 more stores this year .
“ This exciting growth is a testament to the effectiveness of our products in improving our customers ’ lives , as most of them come to us while in pain . Indeed , many of our clients have tried virtually every other solution available , short of surgery , to alleviate their pain without success . However , upon turning to us , they find that our products relieve their suffering in most cases ,” he continues .
Personalized experience
It is worth noting that Good Feet ’ s success can be attributed not only to its top-quality products , but also to its unique approach and expertise in delivering personalized arch support solutions . “ At Good Feet , we understand that no two pairs of feet are the same , which is why we personally fit our products . Through extensive research and development ( R & D ), technology , design , study of the foot , and guidance from medical
manufacturing-today . com 87