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Interview
unleashed
Michel Spruijt shares how Brain Corp empowers organizations to automate and infuse intelligence into core operations
I started work in the printing industry and from there , moved into the IT accessory business ,” Michel Spruijt , President of Brain Corp International . “ I held the position of General Manager EMEA at Ergotron , which builds kinetic work environments . During my 20- year tenure , I successfully built crossfunctional teams and managed Ergotron ’ s growth trajectory in EMEA . I held several roles , including management positions in business development , sales , operations , customer care , technical support , and business operations .”
Michel joined Brain Corp in 2019 as VP and General Manager for Europe . He is responsible for all partner support , team expansion , and the oversight of general operations internationally . Founded in 2009 , Brain Corp is an autonomous technology company creating transformative solutions in robotics and AI . With over 37,000 autonomous mobile robots ( AMRs ) deployed globally , its autonomy software , BrainOS ®, is enhancing productivity , efficiency and safety across commercial spaces like retail stores , schools , and warehouses . Through innovation and strategic partnerships , Brain Corp pioneers the commercial robotics domain , envisioning a future where robots are as common as computers and mobile phones .
“ Brain Corp wanted to expand beyond the US and the company asked me if I was willing to lead and build the EMEA office . I work with a great team of people across Europe , in a fast-paced and dynamic industry . Retail automation is our specialty and BrainOS ® powers automation especially for retail , helping to manage inventory , tour stores aisleby-aisle , and keep floors clean .
“ Of the over 240 people working at Brain Corp ,” he continues , “ more than 150 are engineers who work on solutions to empower organizations to automate and infuse intelligence into core operations . Currently , there are over 37,000 robots running with our software . We have products that make sense of stores ’ inventory . Retailers can gain clearer operational visibility through AI-powered inventory analytics and autonomous inventory scanning robots . To realize our software solutions , we always work closely with the hardware OEMs .
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