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As we approach the end of 2024 , Formula is heavily focused on expanding our sales and service network
These partnerships are key to Formula ’ s growth and innovation , leading to exciting new projects that are pivotal to the evolution of the business , such as the development of its Flagship 500 SSC model .
“ One strategic partnership for Formula was the development of our Flagship 500 SSC model that was developed to utilize four Mercury Marine V-12 600 HP engines ,” Scott shares . “ Much of Formula ’ s development work was completed during the pandemic , and the flagship was soon launched at Mercury ’ s Lake X secret testing center . The 500 SSC was an instant hit .”
As well as an impressive inventory of products , Formula aims to fully encapsulate the joys of the boating lifestyle . The company ’ s catchphrase – ‘ Living on a boat ’ – highlights its enthusiasm for boating in all forms and represents its dedication to accommodating all its customers ’ needs .
In line with that ethos , Formula is also planning to increase its presence by participating in fishing and boating tournaments across the East Coast , whilst its ‘ Poker Run ’ events help to promote its vast selection of Center Console models and SSCs .
Expansion in all areas is also on the horizon for the future of Formula . “ As we approach the end of 2024 , Formula is heavily focused on expanding our sales and service network ,” Scott elaborates . “ In five years , the third generation of the Porter family will be advancing and leading the company into the future . We will also have four to five new models in our line-up to enhance our
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