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filled with a pepper powder , consisting of five percent OC / PAVA mixture . Upon impact the projectiles burst , creating a cloud of chemical irritant that rapidly disperses into the air to quickly incapacitate an attacker . Then there ’ s Max rounds , which were designed to have the maximum stopping power and consist of a two-piece frangible shell filled with a pepper powder , consisting of nine percent OC / CS mixture . We also make a full line of pepper spray products under our Bad Guy Repellent and our Fox Labs brands .”

Building awareness

John goes on to outline the remarkable year Byrna has just had : “ The company ’ s popularity has surged thanks to significant marketing efforts to raise awareness of our products . One of Byrna ’ s main challenges is educating the public about our product and

dedicatio to quality since 1945 the advantages over traditional lethal selfdefense options . Commercially available less-lethal products are relatively new to the US market , so building awareness of their benefits is crucial for our continued growth . “ Having spent 13 years at one of the largest and one of most successful firearms companies in the industry , I can see how this product offers an effective alternative to lethal force . The increased demand has led to a significant boost in our production capacity , from 4500 launchers in September 2023 to over 18,000 launchers per month in June , July , and August 2024 . This growth has created over 40 new jobs at our Ft . Wayne factory and two new engineering positions at our Andover , Massachusetts headquarters .”

( 260 ) 493-4517 Sales @ superiormachineandtool . com

www . superiormachineandtool . com

Facility upgrades

Implementing new technologies and continuing to innovate the production process has been key to maintaining the recent wave of growth and keeping up

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