____________________________________________________________________________________________ Aykroyd and Sons
Sion Aykroyd , Managing Director
Ffion Aykroyd-Davies , Managing Director
Ffion elaborates : “ We also provide buying samples to clients , enabling them to experience a product before committing to large orders . In recent years , we ’ ve invested in 3D designing and fitting to reduce the amount of sampling required for each project . The 3D process not only allows buyers to preview a product , but also means they can examine how clothing fits from the front , back , and sides . Although this helps from a cost perspective , it also supports our sustainability goals by reducing the amount of sample products required every year .”
As our conversation ends , talk turns to the year ahead . “ With lead times extended by an average of two weeks , we ’ re seeing increased demand for a quick response option in the UK market ,” Ffion says . “ We ’ re speaking with UK printers to establish a faster alternative to help us service customers wanting a much shorter lead time of around ten-to-14 days . We ’ re also focused on growing our non-licensed offering , which currently accounts for around ten percent of our total business .
... we ’ re seeing increased demand for a quick response option
“ We ’ ll continue to obtain new licenses and expand our offering to new product categories ,” she concludes . “ We ’ re investing in our teams across all departments as part of our mission to drive new sales ; it ’ s critical for us to not only have a great sales and design team , but also a great merchandise and technical team to oversee project delivery . However , while we talk about new product areas , we ’ ll continue to drive sales and expansion within our bread and butter offering of licensed nightwear products . I hope to see the business continue to thrive as leaders in providing licensed apparel to the UK markets .” ■
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