_______________________________________________________________________________________________________ NRP Jones
a bold step into the future . When designing the new site , we prioritized usability - making it more intuitive to explore our offerings - and providing customers with the answers they need much more quickly . We ’ ve spent a lot of time and energy developing it , and we ’ re very excited for it to go live in a matter of days ,” Joe details [ at time of writing ].
The company ’ s products and services have also been updated by the new leadership team , as Joe discusses : “ We started out as a hydraulics fittings company , eventually moving into domestic hose manufacturing . Since we have a lot of our manufacturing capabilities in-house , we ’ re able to provide custom products and solutions to customers with specific applications in mind . This is something I want to foreground as a unique selling point for the business . We call them
‘ specialty items ’, and they ’ re anything the customer needs them to be . If a customer approaches us and explains the solution they need , we can partner with them in developing a product that helps overcome their application challenge .
Streamlined offering
“ We have also refined our core product offering , for instance , we provide industryleading hydraulic fittings , and a wide array of transferable components . We also have a wide variety of hose types ; this is an area we ’ re still investing in and developing further . Overall , we ’ ve taken a big picture view of our portfolio , and assessed which of our legacy products are no longer required . Variety is good , but we don ’ t want our offering to be diluted by out-of-date products . Since taking
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