__________________________________________________________________________________________________ Ashley
Manor
“ We ’ re known for producing beautiful sofas and chairs to suit all homes , combining traditional techniques and skills with cuttingedge manufacturing technology , ensuring consistently high quality in every piece of furniture we make . Our reputation is enhanced by our own dedicated design and development team which constantly strives to keep Ashley Manor the manufacturer of choice for the UK furniture retail sector .”
Whether it ’ s researching the latest industry trends or perfecting a timeless classic , design and development is a fundamental part of the business . With ten unique collections within its portfolio , Ashley Manor ’ s design team are committed to cultivating fresh , exciting designs that retailers and homeowners will love .
“ The design team plays a pivotal role in staying ahead of the competition by continuously identifying and integrating emerging trends into our product lines ,” Nic continues . “ By closely monitoring shifts in consumer preferences , as well as advances in materials and global design movements , they ensure our collections resonate with modern lifestyles . They collaborate with industry experts , attend design expos and leverage data-driven insights to anticipate what customers will want next . Balancing aesthetic appeal with functionality , they innovate with features like modular designs , ecofriendly materials , and customizable options , ensuring our sofas not only meet but exceed market expectations . This proactive approach solidifies our reputation as trendsetters in the competitive furniture industry .”
United platform
To help stay ahead of industry trends , Ashley Manor has recently invested in a new Enterprise Resource Planning ( ERP ) system . “ ERP will be a game changer for the business by integrating various functions into a unified platform ,” Nic explains . “ This will allow for real-time insights ,
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