Manufacturing Today Issue - 232 Jan 2025 | Page 109

_________________________________________________________________________________________________________ Flowtech
Progressive culture
“ On top of that , we ’ ve some important initiatives that will really improve our customer experience and deliver a far more progressive
and agile capability as we look to our bright future . One key initiative is to digitalize our company , as we noticed that our customers ’ buying behavior is changing and our industry , like so many others is on a journey to adopt new digital technologies , tools and ways of working . Although we operate in a relatively traditional industry where people still tend to communicate through phone calls and emails , there is a growing preference among customers to search on Google or visit our website to obtain technical information and to seamlessly access products and services . A one stop shop if you like . To meet this demand , we are upgrading our existing websites with the introduction of a singular web platform for the entire Flowtech group ,
UK manufacturer and distributor of high quality hydraulic parts
burnettandhillman . co . uk sales @ burnettandhillman . co . uk 01934 862596 showcasing all our offerings internationally . Collaborating with a leading software company , we are in the process of building this new digital platform , which we are excited to launch in 2025 . We believe that this platform will not only be transformative for our business but will also provide our customers with a more progressive way to access our full range of products and services and gain invaluable technical knowledge and information from across the industry and across our global supplier base . Moreover , the field of engineering is changing , with people coming out of school and university and entering the industry today typically showing a greater inclination towards digital interactions and procurement . We understand the importance of digitalization and keeping up with the evolving industry landscape to future-proof our company ,” Mike adds .
Alongside digitalization , diversification is a key focus for Flowtech ’ s future as the company aims to promote a more balanced gender representation in this predominantly male-dominated industry . “ I believe that the cultural aspect of our company and our drive for fostering a much more progressive culture are equally important . In the end , a business is defined by its culture and its people . Without them , there is no company . I am proud of our people , their experience , knowledge and passion to serve our customers . I will always prioritize placing people at the heart of our business and operations , closely followed by our customers ,” Mike ends .
Flowtech ’ s proven expertise and innovative solutions position it as a trusted industry advisor and leader , empowering customers with future-ready products and services . Keeping industry moving sustainably . ■
flowtech . co . uk
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