Manufacturing Today Issue - 232 Jan 2025 | Page 142

PinkWood Ltd __________________________________________________________________________________________________
Our location really provides a freight advantage to our customers in Western Canada and the Pacific Northwest
“ Finally , I believe that our location has also been central to our success . Being the only I-joist manufacturer in Western Canada gives us a big competitive advantage in the region . Our location really provides a freight advantage to our customers in Western Canada and the Pacific Northwest and there is also a currency benefit to our US clients .”
The company ’ s culture of continuous improvement means PinkWood Ltd . is always researching and developing new strategies for success , as Steve details : “ We stay in close contact with our customers and suppliers . The biggest thing is to understand market trends . By working with our customers , we can gain greater insight into their needs . Using that data , we can tailor specific product offerings to those requirements and specifications .
“ We also use research and development to overcome any challenges we might come across - for example , we ’ ve recently been having some difficulty with material supply . Lumber producers in Western Canada continue to struggle when it comes to continuously logging new fiber - they ’ re having a tough time sourcing the materials , and , subsequently , supplying industries

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