Manufacturing Today Issue - 232 Jan 2025 | Page 149

____________________________________________________________________________________________________ Multy
Home more consistent colors . We ’ re now producing planters in yellow , white , blue , and green , for instance , and we ’ ll continue to evolve our product portfolio in line with developments in recycled raw material science . In fact , the number of SKUs made from REDU materials has tripled between 2024 and 2025 due to our ability to produce an expanded color palette from recycled resins .”
New showroom
Having been a very innovative product company for a long time , Multy is now concentrating on sharing its sustainability and innovation story , especially given its continued emphasis on material science . “ To share our message and motivation with the wider community , we ’ ve recently launched our REDU Materials brand ,” Rod reveals . “ REDU will provide customers with full traceability of where the raw material came from , the waste used to produce it , what finished goods went into the process , and the distribution journey
required to get the product on the shelves . We ’ re working closely with our suppliers and producers to ensure that materials meet our requirements for REDU branding .
“ We can then include REDU branding on products made from recycled materials to emphasize that the product has a positive environmental impact . Although we ’ re only at the beginning of the REDU brand journey , we hope that in time , consumers will connect REDU and Multy with positive environmental benefits that you wouldn ’ t typically associate with plastics .”
Multy has also invested in a state-of-the-art showroom , as Rod explains . “ The development of a new showroom has been a key project for us over the last year or so and is an excellent vehicle for us to showcase our story , especially as we continue to invest in material science . The showroom stemmed from an idea to create an interactive and immersive experience for our customers and colleagues to learn more about our sustainability story .
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