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difference . Our nominated group charity is Children ’ s Hospice South West , to whom we make regular contributions . We also fundraise for other children ’ s charities and cancer research . We ’ re keen to encourage sponsored activities among our staff and always consider match funding when they make the effort .”
As the business begins 2025 , everyone is excited for what ’ s next . “ We are in great shape , with a well invested business and a stable workforce with the right attitude . With significant cash reserves and strong stakeholder support , we know we have the firepower to take the business to the next stage ,” Mark confirms .
An important facet of this next stage will be strengthening its brand awareness this year by enhancing its profile and improving communication through high-quality marketing . “ Our goal is to position our brand as a symbol of world-class quality ,” asserts Mark . With a dedicated brand strategy underway , new messaging and stronger visual imagery is being adopted across the business and included in digital , online and traditional customer communications . From a sales perspective this is targeted at diversifying the Group ’ s product offerings and obtaining better vertical integration with existing customers . “ For example , one Group company may sell foam insulation for a customer ’ s product that also requires
gaskets or molded plastic components that can be supplied by another one of our Group businesses . So , this strategy is about leveraging those additional opportunities and upselling where it can benefit customers .”
Remaining independent and under private ownership means Avon Group can maintain high levels of agility , a major benefit in today ’ s volatile markets . However , Mark credits the collective effort of the entire management team and his valued employees for the success of the business and emphasizes they are going to be the driving force behind the next wave of growth . “ Everyone in the business is determined to achieve our goal of £ 100 million turnover , and it ’ s within reach ,” he concludes .
Through its commitment to world class standards , continual investment , looking after its people and creating innovative , sustainable products , Avon Group looks set to further establish its position as a leading British manufacturer . ■
www . avon-group . co . uk
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