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Stretchline this issue with its puncture-resistant casing system , uniquely engineered with fusible yarns . This added durability means bras made with Fortitube can be machine washable if constructed with other suitable materials . It not only enhances comfort when paired with softer yarns but can also extend the lifespan of the garment , offering better value for money . Today , Fortitube is used in around 350 million bras a year .
“ We ’ ve also incorporated a penetration barrier within the woven construction through various patented technologies ,” Barry continues . “ Our latest innovation is called ArcaForm . While we successfully addressed the issue of creating a specific wire casing for the metal wire in bras , we recognized that many people still didn ’ t want a rigid metal piece of wire against their body . So , we were looking for solutions that could provide an alternative to what we ’ d already developed in Fortitube . With ArcaForm , you get the performance , comfort and support of an underwired bra , with more flexibility and movement that metal wires simply can ’ t provide .”
New innovation hubs
Sustainability is another key pillar of Stretchline . The business continually innovates to reduce its environmental footprint by pioneering new products and materials . One of these innovations is Fit-J , another of Stretchline ’ s brands , crafted with a unique , recyclable elastomer .
“ Most people are familiar with traditional petrochemical-based elastanes , but the challenge with these materials is that , unless
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