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Purpose over profit
How Fit Foods finds success with a purpose driven approach to manufacturing
Jim McMahon , owner of Fit Foods , shares the company ’ s history : “ The business was founded in 1996 with a mission to supply not only great supplements for sports and active lifestyles but also with the added benefit of providing valuable information to inspire people to truly take back control in their lives ; to rise up , show up , and thrive , not just survive !
“ Consumers seek solutions , not just products . This sentiment is shared by our business partners , including retailers and distributors . Our specialty lies in our deliberate commitment to care ; we attentively listen to all our customers because prioritizing profit is not our sole objective . Instead , we are purpose driven . Since 1996 , we have provided valuable information alongside exceptional supplements , intentionally crafted to deliver tangible results . In the realm of supplements where brands come and go , purpose holds greater significance . This philosophy has fueled our growth for nearly three decades , constituting a winning formula . Our success stems from prioritizing customer care , offering valuable information , and ensuring high-quality products , which enables us to outperform those solely focused on profit in the long run . We believe that emphasizing purpose over profit is paramount in conducting any business .
“ Life and business do not operate on a zero-sum basis . I can win , even if you do too . We uphold the belief that all ships rise with a rising tide . The world is harsh enough ; we do not have to be cruel , mean or uncaring to be successful in business . Competition is natural and fair but resorting to steamrolling your own coworkers or suppliers is a terrible path . That ’ s the road to short term profits only ; it ’ s not a sustainable business model .”
Jim expands on the company ’ s products and services : “ Life and performance hinge on good nutrition ; you are what you eat after all . By helping people understand that if you eat crap food , you feel like crap , we can help make good nutrition simpler to obtain . While many people try to eat healthy already , sometimes it ’ s hard , or life just gets in the way . Most of our customers globally have figured out that by having at least one meal per day as a protein shake or smoothie is great place to start . We all get busy , so instead of having a 1200 calorie fast food meal full of rubbish , it makes
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