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Foods more sense to trim that down to a simpler , faster and less expensive 200 calorie shake instead . We anchor all our products around real life and real goals . It ’ s always about food first . So , protein shakes ( and we have one for every lifestyle ) are a great place to start . From there , we make some of the most tested and trusted sports supplements in the world . Olympic athletes and weekend warriors all use our many top-notch supplements , to help find a boost , whether that ’ s workout energy , recovery , gut health , or joints that don ’ t creak or ache as much .
“ We also all use our own products and only make what we would use ourselves . Thanks to our loyal customers , we know that what we do works . It ’ s not rocket science ; it ’ s simple basics . For example , we just made a new hydration drink mix . There ’ s a plethora on the market already , but we simply could not find a single one that checked all the boxes that we wanted : clinically correct levels of all three key electrolytes , all natural , dye free , and
sugar free , as well as having a delivery system that transports the electrolytes and water like sugar does but without the sugar or any carbs at all . Living in a hot summer area as I do , I was stunned that not even the most high-end electrolyte mixes I saw ( I looked at over 100 ) checked all those simple boxes . So , we had to make it ourselves . PVL PROH2O is the result , and it ’ s growing fast . We make products that make super simple sense ; they work better and are free from deceptive marketing . This is a good example of how being driven by purpose leads to a better product .”
Jim elaborates further on the company ’ s research and development process when creating innovative new products : “ Our approach is based on solving problems . Each formula must adhere to three standards : it must consist of real ingredients , be based on real science , and offer real doses . We first look at the consumer problem , what ’ s a big challenge out there ? Does a current product deserve an upgrade ? Is there a new category
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