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They produce designs suitable for each engagement , within the remit of : Rethink , Reduce , Reuse , and Recycle ,” Steve confirms .
In keeping with its tech-forward approach , Innomark Communications has also integrated artificial intelligence and automation into its operation , as Steve affirms : “ We ’ ve been prioritizing automation at the plant level for the past few years . This includes auto-cartoning equipment that nearly quadrupled the speed of our glueing lines in our packaging facility , as well as continuous feed components in our printing and fabrication departments .
“ On the other hand , AI is being used most heavily in our design efforts . On the content side , AI has been an invaluable tool for inspiring and storyboarding the flow of podcasts and videos . It helps us map out ideas more efficiently , ensuring that our narratives resonate with the intended audience .
“ For visuals , we ’ ve used AI to create dynamic product photography backgrounds , enhancing the appeal of our shots . We ’ ve also been adding or removing elements within existing photos - to either extend the frame or refine the image to fit specific needs .”
Human connections
Combining smart technology with a people-centric ethos has allowed Innomark Communications to thrive , as Steve outlines : “ The enhancement of our Retail Without Boundaries team in Pittsburgh is making a big impact for our clients . This group of experts oversees each client ’ s unique manufacturing journey and drives solutions that fit the budget and meet the customer ’ s goals .
“ Early engagement with the client for each project is a significant component
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