__________________________________________________________________________________________________ Yuasa Battery
metric motorcycles , ATVs , and UTVs . This makes it particularly well-suited for riders who frequently engage in long-distance touring or off-road riding .”
Ryo then sheds some light on investments the company is making to improve efficiency on the manufacturing side of the business : “ To enhance productivity and ensure consistent product quality , we have been actively investing in new equipment . Besides improving product quality and increasing productivity , we are also aiming to reduce our environmental impact and enhance workplace safety .
“ Rather than simply investing in equipment , we take a comprehensive approach by carefully selecting and implementing equipment that optimizes quality , environmental sustainability , and worker safety . We are dedicated to constructing a state-of-the-art production system that will consistently deliver highquality products to our customers .”
Dedicated to quality
Research and development play a crucial role in crafting innovative solutions . Ryo elaborates on the company ’ s strategy : “ We collaborate closely with original equipment manufacturers ( OEMs ) to synchronize our battery technology progress with vehicle advancements . Through exhibitions , surveys , and various channels , we consistently track market trends and customer requirements . We listen to the challenges our customers encounter and implement this into our product development procedures .
“ To remain at the forefront of battery technology , we collaborate with our parent company , GS Yuasa , a market leading battery company based in Japan . Through this collaboration , our goal is to create safer and higher-performance batteries that surpass our customers ’ expectations . For instance , when working on the GYZ series , we integrated new technologies informed by customer feedback , leading to a more robust and powerful battery .”
Ryo elaborates on how company culture supports these initiatives : “ Our culture revolves around a dedication to quality . Each employee is committed to delivering products that go beyond our customers ’ expectations . We foster open communication and teamwork across all departments . Understanding our customers ’ needs is a top priority . Additionally , we invest in our employees ’ development through training programs , certifications , and other growth opportunities . These actions create an environment where employees feel valued and motivated to do their best work . Ultimately , this fosters enhanced innovation , superior product quality , and heightened customer satisfaction .”
Looking ahead , Ryo outlines the company ’ s priorities for the upcoming year and beyond : “ Our main focus for 2025 is to sustain the delivery of highquality , high-performance products to our customers in a timely manner . Additionally , we will continue to invest in research and development to craft innovative products that cater to our customers ’ evolving needs . We also plan to enhance our manufacturing capacities to address rising demand and improve delivery times .
“ In the longer term we would like to see a future where powersports become even more accessible and enjoyable , enhancing people ’ s quality of life across the world . Our goal is to be at the forefront of the powersports industry , empowering people to experience the thrill and excitement of riding .”
Ryo concludes with a tribute to the people who have made excellence possible : “ Our most valuable assets are our employees and our suppliers . Without them , Yuasa would not be where we are at today , the number one powersports battery manufacturer in the US .” ■
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