can strike a balance that reduces both material usage and the environmental impact of damaged goods that generate waste through returns , replacements , and discarded items . Relatively simple testing will provide the confidence that the packaging is effective , and that the product will arrive securely at its destination ready to exhibit those qualities that produce brand loyalty . ■
Robert Campling www . tuvsud . com / uk
Robert Campling is Senior Manager at TÜV SÜD , one of the world ’ s leading experts in product testing and certification . TÜV SÜD UK ’ s Product Service division analyses over 20,000 products each year in Europe , Asia- Pacific and the Americas , using its technical expertise to help customers optimize market access . Its Machinery Safety Division is the UK market leader in machinery safety , providing a range of services on a world-wide basis . It is also the official partner of the Process and Packaging Machinery Association on regulatory affairs .
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