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there are elements that are of fundamental importance. One is to have a purpose, a reason to exist. Our purpose at HGG is to“ revolutionize the world of steel.” While this may seem abstract, it truly encapsulates our dream. We have a proven track record of transforming this industry, and we are committed to continuing this legacy. With the launch of the APEX, we are set to revolutionize once more. Another crucial factor is being a sustainable business.
“ Around ten years ago, we were serving the whole international market just from the Netherlands. Dutch people tend to think we can adapt pretty well to local cultures; we were wrong, though. As soon as we started hiring locals, we began to see the growth. If you want to grow internationally, you need to act locally. When you hire locals, they understand how business is conducted in that place and culture.”
Another exciting development that will help drive even more growth in the coming years is the launch of Apex. Wiebe explains the technology:“ Around 12 years ago, a plasmacutting robot was launched that allowed one machine to do all the cutting necessary and to work from 3D drawings. Since then, this machine as become the common solution. At HGG, we are a company driven by a passion for technology; as a result, our technology and the way we do things differently set us apart. We set ourselves the highest standards and constantly push the boundaries of what is possible.
“ We designed a product that has a really disruptive design. Now we have a robotic machine which rotates 360 degrees around the profile; this is a concept that nobody has used before and is patented by HGG. This product allows the robot full freedom in the whole cutting envelope. This not only 204