Manufacturing Today Issue - 234 Mar 2025 | Page 223

_________________________________________________________ The
United States Playing Card Company
With a storied history, the company is still recording incredible achievements, as Craig points out:“ We hit a very rare milestone in 2024; we reached over 100 million decks produced in a single calendar year. We are also very excited to celebrate Bicycle’ s 140th anniversary this year. Our longevity and success are built on four key pillars. The first is quality and craftsmanship; a commitment to superior playing card quality has been at the heart of our business for over a century. Heritage and trust are also central; our legacy resonates with consumers, creating a sense of nostalgia and reliability that keeps them coming back. Another crucial aspect is our vertical supply chain; we control every aspect of production, from raw materials to final printing. Our process ensures consistency and excellence. We also prioritize adaptability; we continuously evolve with market trends and technological advancements to remain the most efficient in our manufacturing processes. These factors have allowed us to
maintain our leadership in the industry and continue growing, even after 140 years.”
As part of the celebrations of this historic milestone, USPCC will be celebrating at its own exclusive annual event. Craig elaborates:“ Cardtopia is our flagship event, taking place this year on June 14, 2025, in Cincinnati, Ohio. This event will bring together card enthusiasts from around the world. The experience will include exclusive product launches, interactive exhibits, and immersive experiences that highlight every facet of card culture, from traditional card games and magic to art, design, and digital innovations. Cardtopia isn’ t just a one-time event; it will serve as a longterm platform for engagement, supported by a dedicated digital hub at Cardtopia. com, which will undergo a global relaunch in June 2025.”
Remarkably, for the company’ s entire history, manufacturing has remained in the US. Craig outlines some of the key benefits:“ Keeping our manufacturing in the United
manufacturing-today. com 223