Manufacturing Today Issue - 235 Apr 2025 | Page 107

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Elta
“ Our rebranding in 2024 brought these locations together under one Elta umbrella, enabling greater collaboration and innovation across the business, uniting them in their goals of growth, innovation and sustainability. More recently, we established Elta Trade, which specializes in providing residential ventilation for electrical wholesalers, electricians, and installers.”
Elta’ s rebrand included a new strapline of‘ Air Movement, Air Quality,’ to reflect the company’ s purpose.“ With people becoming increasingly concerned about pollution and the quality of the air we breathe, especially since the Covid-19 pandemic, robust ventilation systems are key to fresh, purified air in our homes and workplaces,” David explains.“ We want to educate people about the importance of air quality and the impact it has on our health, including studies about increased productivity in workplaces with correct ventilation systems.”
Damian adds:“ The new strapline also embraces our overall group mission to enhance life through air. Whether it’ s residents in homes, patients in hospitals,
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