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Axil because we don’ t want to be a high street name. We have a very tight strategy around dealing with large manufacturers, and in the main, they are large corporate entities. We wanted a business that had the same look and feel as our customers, which is why we have a very corporate approach to everything that we do.
Waste as a resource
“ What we do for our customers is help them reduce their costs for waste management and improve their environmental performance. That’ s our strategy in a nutshell. We define ourselves as a total waste management company – but for us, waste isn’ t just rubbish. Waste is anything that drains resource, time, or effort away from a customer’ s core business. That could be materials, manpower, water, equipment – anything not adding value to their operation. Our role is to manage all of that – and to turn it into something valuable.
“ Rather than it being consigned to a bin that goes to general waste, to landfill or to incineration, we work with our customers to segregate materials and put them in a form that can be turned into a commodity. There was a statistic years ago that stated: for every ton of waste that goes into the ground, there is around £ 50 worth of value. That value could be from cardboard, plastics of all different grades, and of course, metals, from ferrous to non-ferrous. That’ s what we’ re doing for our customers; we are helping them recover all that value before it goes to incineration or landfill.
“ We think about waste as a resource. Traditionally, a waste company wants you to fill up the bins at the back of your operation, and then the waste operator will come and take those away. But what we are trying to do is work with our customers and help segregate materials more effectively, so rather than having a single skip at the back of a customer’ s site, they might have ten different
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