_____________________________________________________________________________________ Boelter- Custom Deco
For nearly a century, Boelter has been a trusted foodservice and beverage partner, offering integrated design, equipment, supply, and branding solutions across commercial foodservice markets, global and craft beverage brands. Throughout its journey, the company has developed an unparalleled knowledge of the industries it serves, empowering it to deliver expert guidance and consultation to its clients. Guided by its mission to connect and improve lives in meaningful ways through food and beverage, Boelter’ s exceptional team- along with its extensive global network of premium supplier partners- remains deeply committed to creating memorable experiences for customers and the people they serve. By working with partners across the food and beverage sector, the company adeptly tailors solutions to projects of all sizes. Nathan Ruetz, Director of Manufacturing, introduces us to Boelter and its glassware decorating division, Custom Deco, which has revolutionized its operations.“ Established in Milwaukee, Wisconsin, Boelter’ s roots can be traced back to the Great Depression. Founder Fred Boelter started the company by selling products door-to-door to taverns and rooming houses. Over the years, he built a strong reputation for service and reliability, laying the foundation for the company’ s current success. As a trusted partner for restaurants, breweries, distilleries, and commercial kitchen operations across North America, Boelter designs, constructs, and installs equipment and suppliers for food service establishments ranging from senior living facilities, clubs, and resorts to NFL stadiums, and more. On top of that, the organization supplies appliances, cleaning materials and more for these food service establishments,” he elaborates.
Custom Deco was founded in 1977 in Toledo, Ohio, with a primary focus on providing decorating services to Libbey Glass, while also serving a broader range of customers in the glassware industry. Over the years, the business grew into the premier glassware decorator in North America, both in terms of capacity and capabilities. Today, Custom Deco primarily serves the beverage, retail, and foodservice industries with highquality decorated glassware, specializing in screen printing, direct-to-surface digital
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