Manufacturing Today Issue - 236 May 2025 | Page 181

_________________________________________________________________________________________ Datalink Electronics
symbolizing balance, warmth, and energy. The new logo design incorporates modern elements that reflect our innovative approach and commitment to staying at the forefront of technological advancements. This rebranding is more than a visual update; it represents our strategic evolution and renewed autonomy. It embodies our commitment to infusing new talent, investing in state-of-the-art machinery, and streamlining our processes to better serve our clients.”
Datalink is pursuing a strategic growth strategy following this brand refresh, as Mariam unveils.“ We are planning an expansion into Europe and the US, as it’ s a significant opportunity for high-demand markets like automative, aerospace, medical devices, and industrial automation,” she suggests.“ We’ ve already attended exhibitions beyond the UK, such as Medica in Dusseldorf in November 2024 and we’ re attending Arab Health in Dubai in February 2026.
“ By establishing a local presence, forming strategic partnerships and offering customized products and services, we aim to expand our customer base and strengthen our market position. In the longer term, this will also help us navigate challenges like competition, regulatory compliance, and supply chain management.
“ Datalink will continue to grow through a combination of market expansion, product and service innovation, operational efficiency, strategic partnerships, and strong customer relationships,” Mariam concludes.“ We plan to tap into new geographic markets, diversify into more industries, and enhance our brand identity by prioritizing continuous improvement in manufacturing efficiency, sustainability, and technology to stay competitive and meet our customers’ evolving needs.” ■
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