Manufacturing Today Issue - 236 May 2025 | Page 207

_________________________________________________________________________________________ Richmond Furniture
It has proven incredibly successful, at times averaging three visits per week. Due to the level of success experienced, we are in the process of expanding the training hub with support from our suppliers. We are really excited about the further opportunities this will bring the business.
“ There are some key strategic changes that fueled the wave of growth the business has experienced. We completely revitalized the sales team within 12 months of joining the business, and spent a lot on marketing, creating a unique brand for each of the sectors we operate in. Previously, for example, our social housing products were simply under the banner of social housing. Now, we have five brands to support each sector that we are active in. We changed our approach to selling, sales for sales and everything else service. The sales team across the company have been magnificently active on our behalf, in simple terms- getting out there and bringing the orders in.
Our service teams have done remarkably well, supporting the growth. Investment in service has been crucial to allowing us to grow
“ Our service teams have done remarkably well, supporting the growth. Investment in service has been crucial to allowing us to grow. As an example, our Contract Management Team has grown by more than 150 percent in the last 12 months as we anticipate further growth. We have also been improving the look and feel of the facility. Last year, for example, we upgraded the film office complex which is now a much nicer environment. On top of this, investment in machinery and of course the fleet has continued. Our new trucks look absolutely stunning in our new branding.”
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