____________________________________________________________________________________________ Doncaster
Cables
Expertly designed for DC interconnections in solar panels, PV Ultra ® not only won‘ Cable Product of the Year’ at the ECN Awards, but also won‘ Product Innovation of the Year’ at the Solar and Storage Live Awards. Driven by innovation and family spirit, such achievements don’ t just reflect Doncaster Cables’ past legacies but also foreshadow its continued success into the future. Optimistic for the journey ahead, Aaron concludes our conversation by revealing what lies in the years ahead for Doncaster Cables.
“ Our priority for 2025 is to get all our new machinery installed into the factory. We’ re hoping to have the new winding machine, warehouse and cutting system installed, and we’ re aiming to have the sales team in their new offices by the end of the year,” he finishes.“ In the next three to five years’ time, I’ d like to see us grow in both sales and market share. Our goal is to set the standard in cable manufacturing and fly the flag for British cable manufacturing, and we want to achieve that by bringing more innovation and value into the electrical industry. There hasn’ t been any innovation within the industry for many years because everyone’ s now focused on selling imported goods at the cheapest price, but we want to do something different and show people that they can still find value in what can often be incorrectly described as commodity products. We aim to continue our journey of being‘ The Electricians Cable of Choice’ by adding value to the electrician at every stage of the manufacturing process.” ■
www. doncastercables. com
manufacturing-today. com 135