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Niftylift
Founded in 1985 by Roger Bowden, Niftylift has grown from humble beginnings into one of the world’ s leading manufacturers of mobile elevating work platforms( MEWPs). With over 550 employees across the UK and the USA, and an established dealer network operating in more than 60 countries, exports now account for over 75 percent of the company’ s sales.
Niftylift’ s range spans everything from trailer-mounted cherry pickers to trackmounted platforms and award-winning self-propelled boom lifts.“ Our self-propelled booms offer efficient operation from a compact and maneuverable base,” says Roger.“ They can be driven from the cage while elevated, which saves time and boosts productivity on site.”
Despite a global industry that often favors ever-larger machines, Niftylift has stayed true to its founding principle: innovation through compact, low-weight design.“ Our tallest machine is 28 meters,” Roger explains,“ which is relatively small compared to some of our competitors. But we engineer our machines to be lighter and more compact because we know that’ s what many of our customers value most. Low-weight designs allow for easier transportation, lower floor loadings, and ultimately, greater return on investment.”
Headquartered in Milton Keynes, Niftylift has three UK manufacturing sites, offices in the US and Europe, and recently expanded into the UAE market with a founding presence in Dubai. The company’ s origin story is equally striking.“ It all started in a garden shed,” Roger reflects.“ I began by buying, selling, and hiring machines. I designed a lightweight 12-meter trailer mount for my own hire fleet, and every time it went out, people wanted to buy one. That machine is still in production today.”
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