Manufacturing Today Issue - 238 July 2025 | Page 41

Congratulations to Niftylift on 40 years of design excellence and the best of British engineering
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Niftylift

ZENITH TYRE COMPANY

Congratulations to Niftylift on 40 years of design excellence and the best of British engineering
Proud suppliers to Niftylift of off-road tyre and wheel assemblies
Specialists and approved suppliers of Carpenter’ s urethane tyre fill
Zenith Tyre Company Contact 01476 593595 office @ zenithtyre. co. uk
Since those early days, the company has continued to grow steadily, relocating to Milton Keynes and designing its first selfpropelled model, the HeightRider, in 1988. It later moved into its current purpose-built headquarters in 2015. The site spans over 150,000 square feet across 12 acres and brings multiple disciplines together under one roof. It includes an engineering team of more than 75 specialists working across more than 25 technical disciplines, overseeing each product from initial concept through to final manufacture. All machines are designed, developed, manufactured, and tested in-house to meet global standards and type approvals.
Innovation remains central to Niftylift’ s DNA, with R & D investment consistently averaging seven percent of turnover. This commitment has delivered numerous industry-firsts and patented technologies, from performance and environmental advances to pioneering safety systems.
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