Manufacturing Today Issue - 238 July 2025 | Page 53

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Niftylift
Celebrating Engineering Excellence – Together
At Datalink Electronics, we’ re proud to support Niftylift with advanced contract electronics manufacturing – including PCB assemblies, embedded design, cable looms, and full system integration.
As a trusted UK partner, we share their commitment to quality, innovation, and scalable global growth.
Design. Manufacture. Deliver.
+ 44( 0) 1509 231023 www. datalink-electronics. co. uk
Looking ahead, Niftylift is focused on organic, sustainable growth, both in terms of product range and market reach.“ We’ ll continue to expand our product lines where there’ s demand,” Roger says,“ while updating older models in line with our customers’ evolving needs. We’ re not chasing dramatic expansion. It’ s about doing things properly and sustainably.”
Despite the challenges of raw material volatility, rising overheads, and geopolitical uncertainty, Niftylift remains confident in its trajectory.“ We’ ve built a strong foundation,” Roger concludes.“ We’ ll keep investing in innovation, our people, and our partnerships, building on our 40 years of experience. That’ s what makes this company special. Any success we’ ve had is down to the incredible people who make up the Niftylift team.” ■
www. niftylift. com / uk
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