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Customization governance over every change. To support this, product line management should be deeply integrated with the digital thread, ensuring traceability across variant definitions, business rules, and lifecycle activities. This traceability also lays the groundwork for advanced analytics and the eventual creation of digital twins.
Mass personalization is quickly becoming a competitive necessity – not just a customer preference. To succeed, manufacturers need flexible processes, reliable data, and the ability to manage complexity across product lines.
By adopting technologies like a modern PLM platform with robust digital thread capabilities and AI, manufacturers can make personalization scalable, secure, and efficient. The key is to build a digital foundation that supports real-time collaboration, traceability, and smart decision-making – without sacrificing control or increasing risk.
As market expectations continue to evolve, manufacturers that invest in connected, adaptive systems will be best positioned to deliver the tailored products customers want at the speed and scale to today’ s landscape demands. ■
Bruce Bookbinder www. aras. com / en
Bruce Bookbinder is a Product Manager at Aras. He is currently driving strategy for the Aras cloud and SaaS deployments as well as other technical aspects of the Aras PLM Platform. Before Aras, Bruce held several IT management and technology positions at General Electric, Avon Products, Reader’ s Digest, and Control Data Corporation. Bruce holds an MS and a BS in Computer Science Management.
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