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package. Our process starts on a small scale, gradually incorporating automation and higher-speed packaging or manufacturing equipment as the product lines grow. This approach allows for a lower price point per unit and enables clients to improve their margins. In many cases, when new products are introduced to the market, they initially struggle to be profitable due to relatively low volumes, which lead to higher costs per unit. However, our scalable solutions empower customers to become profitable and have highly competitive products in the marketplace. Additionally, our ability to grow across multiple locations enhances their efficiency, as logistics costs for incoming materials and finished goods can be significantly reduced, thereby lowering the cost of getting the product to the store shelf,” he begins.
Sustainable solutions
Cost-efficiency is just one aspect of MSI Express’ promise to its clients. Sustainability is equally crucial, resonating with both customers and the broader American public.“ For us, sustainability is good business,” says
Charles.“ We focus on avoiding waste, scrap, and landfills, and using packaging materials that are compostable, recyclable, and reusable. Our goal is to achieve zero discharge facilities within the next few years, by recycling all materials possible, eliminating waste and reducing scrap. Less waste makes us more sustainable and profitable and translates to more reliable production lines, as we avoid making products that are defective or need to be reworked. All these factors are good for business and for the planet. For many of our large global customers, sustainability is paramount. Consequently, we collaborate with them to continuously enhance the sustainability of their product lines through clean labels and eliminating food colorings, additives, and similar ingredients. This trend is gaining momentum, with Europe leading the way while the US is just getting on the bandwagon. However, this focus on greener products presents unique processing challenges, given that natural colors behave differently in food products compared to artificial ones.
“ For example, consumers have become used to seeing chicken products appear yellow and beef products brown, which is often achieved through a combination of natural and artificial colors. As clean label requirements evolve, we may no longer be able to use some of these coloring agents in the years to come. Therefore, this shift necessitates a change in consumer perception, and we must ensure that this transition is managed effectively. To that
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