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As manufacturing continues its rapid digital evolution, organizations are investing heavily in new technologies, systems, and processes. Yet, transformation programs still often fail to deliver their full promise. This is because success hinges as much on people’ s willingness to adapt as on the tools themselves.
We spoke to Rosie Evans Krimme, Director Innovation Lab & Behavioural Science at CoachHub, to explore how manufacturers can better manage the human side of transformation and why coaching can be a powerful lever for lasting change.
Rosie, could you start by telling us a little about yourself and your work at CoachHub? Of course. I’ m a behavioral scientist with a background in coaching and psychology. At
CoachHub, I lead my team who effectively design, implement and evaluate coaching programs and create digital and AI coaching products that support employees and leaders through transformation.
Our work is grounded in behavioral science: understanding of human behavior and experiences in the workplace to improve both employee well-being and organizational performance.
Many transformation programs fail to achieve their goals. From your perspective, why does that happen? Transformation programs routinely fail, with studies showing a 70 percent to 95 percent risk of failure. This is because organizations prioritize technical systems and strategy while critically neglecting the human experience of change. This failure stems from insufficient employee involvement,
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