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On a mission to lead the way in technology and innovation, Sellmark Corporation( Sellmark) is a leading provider of innovative outdoor and tactical products, with the aim of delivering accessible technologies that enable users to create lasting memories, carry forward meaningful traditions, and push the boundaries of what’ s possible in the market. The company’ s brands include Sightmark, Pulsar, Firefield, KJI, BulletSafe, INFORCE, and Dark30, and are available in over 5000 locations around the world.
James Sellers, Founder and CEO, joins us to elaborate on the company’ s evolution to date.“ I established Sellmark over 25 years ago with a vision to create a full-service company that empowers brands and technologies,” James opens.“ Leveraging opportunities in the outdoor markets, the business has grown from a garage startup to a globally recognized leader with over 120 patents and a diverse product portfolio. Sellmark is a very brand-centric business. Our first brand, Sightmark, launched in 2007, and offers a versatile range of performancedriven red dots, riflescopes, and accessories designed for law enforcement, hunters, and competition shooters.
“ We then launched Firefield, a line of affordable optics and firearm accessories – including scopes, lasers, and reflex sights – built for shooters who want reliable performance without unnecessary complexity or cost. Firefield is designed for new and action-oriented shooters looking for dependable gear for range time, training, and outdoor use. Our Pulsar brand, on the other hand, provides premier thermal and digital imaging solutions. From handheld surveillance for nature observation to night vision technology and enforcement products, Pulsar’ s products are redefining standards for low-light and long-range detection.
Champio
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