“ Our first great success was with Pixar for the DVD packaging of The Incredibles. We produced a gorgeous holographic design that looks like neon beams of light, and we call it‘ Pillars of Light.’ At the time, this was the biggest order in our history, and one that changed our business for the better. Hazen set up a new lamination operation in Indiana, along with a holographic embossing and metallization plant in Holyoke, and we went on to invest more than $ 30 million in these two plants between 2004 and 2008. Demand was dominated by DVD packaging in the first few years, especially for Disney and Pixar, and we designed hundreds of new holographic designs and proofing materials.”
While holographic DVDs put Hazen on the map as the world’ s premier surface relief holographer, the company’ s capabilities have spread to many markets today.“ Our products are used in hundreds of applications including labels, gift cards, scratch lottery tickets, folding cartons, trading cards, playing cards, cold foil, security seals, book and magazine covers, posters, and advertising materials,” John elaborates.“ Security and authentication are a growing market for us, and while we can’ t go into detail about ongoing projects, we did win the IOTA Best Decorative Design 2025 for the‘ Fire Dancer’ hologram we originated for the Dave Matthews Band. Authentication
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