Cover Story _____________________________________________________________________________________________
Swiss-based manufacturer, Hublot, is recognized for its exceptional ability to combine traditional watchmaking with modern innovation, materials, and design. Founded in 1980, Hublot sets itself apart through its unique manufacturing philosophy, known as the‘ art of fusion’.
Bringing together unexpected mediums and bold aesthetics, Hublot respects the fundamentals of high watchmaking while pushing the industry forward. Over time, the company has continuously strengthened its development and production, as well as creating its own signature in-house automatic chronograph movement called Hublot UNICO. Described as Hublot’ s‘ mechanical heart’, UNICO is a fusion of innovative engineering and distinctive design that defines many of its high-end sports watches.
Since its genesis, the core of Hublot’ s business has been to design, develop, and build high-end mechanical watches. The company keeps its products fresh and exciting through a fine balance of special projects and time-honored classics. As Chief Manufacturing Officer, Samuel Morel, begins:“ Our watches are organized into iconic families, such as Big Bang and Classic Fusion. In addition, we frequently release limitedrun special editions. This approach allows us to push the boundaries of creativity and engineering while still offering our clients a stable and refined core collection.”
From a manufacturing perspective, Hublot covers full watch assembly and regulation, and boasts in-house movement capability- particularly around the UNICO movement. It also handles complications and high watchmaking developments, including advanced chronograph architecture and other model-specific technical executions.
The company’ s diverse portfolio demands an innovative approach to manufacturing and customer service, as Samuel discusses:“ As a manufacturer, we specialize in materials engineering and finishing, especially in ceramic, carbon-based composites, proprietary alloys like Magic Gold, and sapphire.
50