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Hublot
“ On the service side, Hublot maintains a comprehensive after-sales ecosystem, providing maintenance, repairs, restoration support, and quality follow-up across its distribution network.”
Having been a watchmaking pioneer for nearly five decades, Hublot has not only witnessed the industry transform, but has also driven cutting-edge breakthroughs in the process. As Samuel observes:“ The most significant evolution in traditional watchmaking processes since 1980 has been the deepening of achievable industrial precision, while simultaneously preserving the watchmaking craft.
“ Traditional processes such as finishing, assembly, adjustment, and quality control remain essential, but they are now supported by far more advanced measurement and traceability, improved process stability for repeatability, and enhanced development cycles from prototyping to serialization.“ At Hublot,‘ modern’ doesn’ t replace‘ traditional’- rather, it amplifies it, allowing watchmakers to perform tasks that only skilled hands can achieve, while engineering and manufacturing tools help deliver consistent excellence, particularly at higher complexity and when working with hard, high-performance materials.”
Smart technology is transforming the manufacturing industry, enhancing efficiency across the board. Samuel explains how he and Hublot embrace these advancements while remaining true to the brand’ s heritage.“ We adopt‘ smart factory’ principles where they
genuinely improve quality, reliability, and lead time. In watchmaking, automation must be used with care.
“ These technologies are most beneficial in metrology and digital quality control, providing more measurement points, higher precision, and faster feedback loops. They also aid in process monitoring and traceability across components and assemblies, offer advanced machining support for difficult materials like ceramic and composites, and optimize planning and flow to reduce bottlenecks and ensure on-time delivery. The result is better control of tolerances, reduced rework, improved consistency, and ultimately more capacity for teams to focus on watchmaking execution and finishing.”
Renowned for its use of highperformance materials such as ceramic and carbon fiber, Hublot collaborates closely with partners across the supply chain to ensure only the finest resources are used to build its timepieces. Samuel elaborates on how the company maintains this exceptional standard of quality:“ Hublot is known for using demanding materials, and so our supply chain is built around strong partnerships, qualification, and control.
“ This involves working with specialized suppliers for high-performance raw materials and semi-finished inputs. We also apply strict incoming inspection and multi-step quality validation, maintaining rigorous specification discipline concerning chemistry, density, homogeneity, and cosmetic criteria.
“ For ceramic and carbon-based composites in particular, quality is achieved through process mastery, which the supplier
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