____________________________________________________________________________________________ Purple Innovation
absorb motion, equalize pressure, and balance temperature, which eases strain on joints while aligning the spine.
COO, Eric Haynor, joins us to share more about the company’ s innovative sleep solutions.“ Purple started in 2015 and was initially focused entirely on its e-commerce platform, offering bedding products, pillows, and mattresses, but it quickly grew into an omnichannel operation as we opened retail stores and partnered with wholesalers to grow the business further,” he opens.“ By 2019, we were operating across all platforms and had built a strong brand reputation thanks to some clever and humorous online marketing.
“ We provide a range of sleep products, such as mattresses, bases, pillows, sheets, and comforters, but most of our revenue comes from mattresses and pillows. Purple offers three unique mattress collections: essential mattresses, an entry-level range that supports the body’ s natural alignment; restore hybrid mattresses, to offer targeted
relief for shoulders, hips, and knees; and rejuvenate luxe mattresses, which feature a proprietary DreamLayer™ top.”
At the forefront of sleep science, Purple’ s GelFlex Grid is what sets the brand’ s mattresses apart from others on the market.“ All other mattresses are made from some combination of springs, foam, and air, but only Purple has the unique advantage of GelFlex Grid,” Eric says.“ The GelFlex Grid offers gel for cooling, flex for comfort, and grid for support. We believe that sleep should relieve pressure and restore us, and that’ s why our mattresses are designed to improve sleep by reducing pain and regulating temperature.”
To achieve superior results, Purple’ s supply chain and manufacturing processes must be equally efficient.“ All supply chains are measured by a combination of seven key metrics, including safety, quality, service, cost, cashflow, sustainability, and people,” Eric explains.“ Building on these metrics, we created a four-step process: decided what we
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