_____________________________________________________________________________________________ Purple Innovation
customers prioritize reliability and partnership, for instance, and we offer a scheduled delivery service to meet these needs. We’ ve also reduced our warranty return rates by 33 percent over the last 12 months, and we’ re getting consistently positive feedback around our improved service performance.
“ Strong relationships with both suppliers and retail partners are also crucial to delivering exceptional service. We’ ve done a lot of work to professionalize our supplier management program, diversify our network, and streamline the process of onboarding new suppliers. It’ s also important that we work closely with our retail partners and product teams to understand our customers’ challenges and create products that solve the problems they’ re experiencing.
“ Also, it’ s worth noting that Purple’ s success would be nothing without our fantastic team of employees,” Eric adds.“ I’ m so proud of our team, and I can’ t say enough about the quality of our people and their
ability to get things done. Everyone at Purple works incredibly hard to continuously increase our margins and drive exceptional outcomes.”
Innovation clearly runs through Purple’ s core, and with continuous improvements to its products and processes, the company consistently delivers better sleep for its customers. As our conversation ends, Eric turns his attention to the future.“ Like many businesses, we’ re hoping the macroeconomic indicators that drive our business, such as home sales and interest rates, will turn favorable,” Eric concludes.“ In the meantime, we’ ll continue to push the boundaries of our technology with a view to developing innovative products that further improve sleep. We’ re still a young company, which means there are plenty of opportunities to drive efficiency and find value opportunities across our operations.” ■
www. purple. com
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