Manufacturing Today Issue - 245 February 2026 | Page 146

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and on-highway trucks. The company’ s technology powers vehicles and equipment across diverse segments including port equipment, off-highway construction and mining machines, and specialty vehicles such as fire and rescue apparatus and defense platforms. This breadth of application is a testament to the versatility and durability of Proterra’ s battery architecture, which is engineered to perform reliably across vastly different duty cycles, operating environments, and power demands.
When manufacturing critical products like batteries, having a well-defined product development strategy is essential, as Chris explains.“ Our approach always starts with our customers – our partners. We support many commercial vehicle manufacturers and equipment producers, and in some cases, we serve more than one company within the same market. Although there is some common ground and similarities among these different customers, each often requires unique approaches to vehicle integration from electrical, software, or mechanical perspectives.
“ Before we create a solution for a specific problem or opportunity, we undergo an exhaustive process of collecting the voice of the customer( VOC). One of my favorite sayings is‘ a solution looking for a problem is a problem.’ This is why we want to ensure that we engage with our customers first to gather insights about their applications, ambitions and objectives. Understanding their needs is crucial for integrating key feedback into our product design and development efforts,” he highlights.
This approach led to the development of Proterra’ s latest addition to the Onyx Strata series, the H2-23 battery pack, which was designed to meet specific customer needs. While the company had already created a wide range of batteries and demonstrated
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